Abstract:
The avail of this study is to analyze factors that affecting individual saving habits in the case of
Jimma Zone Limmu kossa woreda Genet towns. Thus the study was performed on those target
groups, Merchandise, government employees and members of micro and small enterprise. Those
respondents were found in Limmu kossa worada, Genet town . The study was focused on the
analysis of factors that affects individual saving habits in line to the independent variables over
dependant variables. The independent variable that investigated to determine as it has its own
effects on dependant variable was, financial institution factors, socio-culture factor, financial
factor and demographic factors on individual saving habits .To overcome the investigation , A
descriptive and explanatory study design was adopted and the data was collected by using
questionnaires, group discussion and document review. A data analysis method to test the
hypothesis was correlation and regression analysis using 20 SPSS used . As per finding of the
investigation indicated that , un accessibility and poor customer service of Financial institution
and the existence and the low rate of interests has direct effect on saving habits and as well as,
the absence of the knowledge about saving, occupation status ,un regularity of income, age,
number of family, level of education has significant effect on individual saving habits. Thus the
accessible financial institution , moderate & absence of interest rate that satisfy the demands of
the society and changing the awareness & attitude of the society on saving habits would mainly
recommended