Abstract:
Ethiopia as birthplace of coffee with immense potential of organic coffee, however, has not yet
fully utilized its potential in generating revenue from export. This Research project designed to
identify Challenges and opportunities of Ethiopian Coffee Exporters Association. For the study, both
primary and secondary data were collected using appropriate data collection instruments. The
study employed census method instead of sampling due to low population size of members of the
association and used descriptive statistics to analyze data. It was found that Ethiopian coffee
export volume has been increasing whereas trend of export value shows fluctuation but unit
price per ton has been declining significantly. In addition, the acceptance of Ethiopian coffee in
foreign market is moderate, due to inadequate information about Ethiopian coffee in foreign
market and coffee quality related issues. According to the study, most coffee exporters’ do not
have business strategic plan and lack adequate capital during peak coffee supply period in local
market. Increasing quality awareness at all level, from production to international market,
strong promotion of Ethiopian coffee to the rest of the world and improving existing support to
coffee exporters by concerned government bodies are the main recommendations forwarded by
this research.
