Abstract:
This study was investigated the determinant factors those affect the growth of petty trade in
Jimma town four kebele’s.The main objective of the study was to determine the main factors of
petty trader’s growth. To achieve the objective of this study the data was conducted by using
stratified random sampling thata total of 173 respondents were included. To conduct the data
mainly questionnaire and interview were used. For around 173 respondents questionnaire was
administered on the sample women and men petty traders in the city administration and
interview was included for Jimma trade office and manucipality house. The data collected has
been analyzed by using qualitative and quantitative methods through SPSS version 21. Based on
the findings of the study the major determinant factors those affect the petty trade were financial,
technological, marketing, management and training, motivation, working place, level of
education and infrastructural factors. These factors affect the growth positively. As the research
identifiedmore external factors affect the petty traders of the town.
