https://repository.ju.edu.et//handle/123456789/6247 Mon, 11 May 2026 17:33:52 GMT 2026-05-11T17:33:52Z https://repository.ju.edu.et//handle/123456789/9338 Investigating the Practices and Challenges of Public Relations in Promoting Tourism Sites in the South-West Ethiopia Region Mihiret Mitiku Lako; Daniel Taye; Getachtew Tilahun This study is aimed at investigating the practice and challenges of public relations in promoting tourism sites in the Southwest Ethiopia Region (SWERS).. The study involved three selected zones, namely Dawro, Konta, and Kaffa. Most importantly, it investigated the major public relations activities performed by SWERS Culture, Tourism, and Sports offices as well as the government communication affairs Bureau in promoting tourism sites in the region. It also identified the practical tools for promoting tourism sites in the region and investigated the challenges of public relations in promoting tourism sites. A descriptive research design that encompasses both qualitative and quantitative research approaches was employed. The researcher purposefully selected 108 samples from the target populations. Purposive and stratified sampling techniques were employed. The study employed closed-ended questionnaires, unstructured in-depth interviews, and document reviews as data-gathering tools. The quantitative data were analyzed using SPSS version 22. Descriptive statistics such as frequency, percentage, and mean were computed. Qualitative data were used to triangulated the findings from the quantitative data. The study found that there was a practice of public relations in the tourism industry as well as in the communication bureau, especially in promoting tourism sites in the SWE region. The study has also identified various public relations tools, such as print media. Besides, there were executive and technician roles in public relations in their bureau for promoting tourism sites, though their effort was not found to be significant. Most of the interviewees indicated that the public relations officers were assigned without their profession and did not have managerial roles in the bureau, so they are working as technicians. In addition, public relations practitioners faced challenges that affected the promotion of tourist destination sites in the region. Finally, the study recommended that the region should pay special attention to public relations and its profession by utilizing new-age media and modern technologies as tools, offering comprehensive training programs to PR professionals, and working hard to minimize the challenges of public relations practices. Sun, 01 Jan 2023 00:00:00 GMT https://repository.ju.edu.et//handle/123456789/9338 2023-01-01T00:00:00Z https://repository.ju.edu.et//handle/123456789/8964 Public Relations practitioners’ Roles in Crisis Management: the Case of Assosa university Abdulahi Sabit; Aschalew Adera; Ashenafi Belay Knowing its great important and the role it can play in preventing the institution or the organization from the damage ,restoring image , helping organization maintain its existence and contributes in protecting security of individual , their well-beings and Assosa university the main aim of the study were to investigate the public relations practitioners’ roles in crisis management; Assosa University focuses. And the study specific objectives are analyze the roles played by public relations practitioners in managing crisis. Analyzing the tools used by Assosa university public relations practitioners in crisis management and to identifying the challenges that affect or hinder the implementation of Public relation practitioners role in crisis management. The study were employed qualitative research methods and descriptive design. The sampling techniques were purposive sampling techniques and data collection tools were in-depth interview, Focus Group Discussion and open-ended question Also the study was employed primary sources of data that are necessary inputs for analysis For the purpose of this study the sample size of 30 respondents were taken by the researcher. However, public relation practitioners’ roles in crisis management in these offices today are poorly managed and public relation expert and crisis management administrators do not give proper management and to crisis at all. This has greatly hampered and reduced role of public relation practitioners in the university. The data that was collected through in- depth interview, focus group discussion, and open ended question were analyzed qualitatively. The study found that public relation practitioners’ roles in crisis management was very weak and insignificant in managing crisis due to lack of trained man power, consideration in budget, resource/ facilities allocation to manage and carrying out the crisis. The study recommended that public relation practitioners’ roles should be carried out only through trained manpower to handle the challenges that hinder their role in managing crisis. Further Assosa University should help public relations practitioners through adequate, training, budget and facilities. Fri, 01 Sep 2023 00:00:00 GMT https://repository.ju.edu.et//handle/123456789/8964 2023-09-01T00:00:00Z https://repository.ju.edu.et//handle/123456789/8962 The role and practices of public relations of unchr in building smooth relationship between refugees and host community in itang, gambella regional state: the case of tierkede refugee camp Chuol Guong Yok; Demelash Mengistu; Melkamu Dumessa The objective of this study was to assess the role and practices of the public relations of UNHCR in building smooth relationship between the refugee and the host community in Itang Special woreda in Gambella region. Ethiopia has been hosting refuges from South Sudan since 1960s and the arrival of this refugee created social tension with local population. In fact, there have been numerous efforts to measure the costs and benefits associated with hosting refugees, especially in the policy arena and host-refugee relations in the area. The study predominantly focuses on answering, what is the role of public relation of UNHCR in building smooth relations between Refuges and Host community, what are the public practices and mechanism employed by UNHCR in building smooth relations between Refuges and Host community. What is the effect in public relations practices in building smooth relations between Refuges and Host community in the area? To get the answer to these questions the study employed a qualitative method. Data were collected through indepth interviews, FDG, observation and also documents review tools. And the populations which were engage or participate on data collection respond were UNHCR, Refugee and the host community and the total selected were eighty( 84) in which fifty(50) were male and thirty( 30) were female. The overall findings of this study reveal that the host community and refugees have a good relationship. Relation between refugees and host communities in Itang stressed the importance of identifying programs and projects that aimed at shaping communities relations. Resources sharing and service integration mutual combined with public engagement were used to building smooth relations, and ensuring building relations and trust between communities but PR in particular is not based on professional standards of public relations and effective communication strategies. The public relations practitioners are using poor communications tools that may lead to the various undesirable effects, such as information gap, public displeasure, and inefficient use of valuable resources. This is because the public relations practitioners have no clear direct communication with refugee and using ineffective communications strategies While, this show the significance gap that can be seen in access on this study therefore, the researcher recommends for improvement of such an services and an efforts provision, for avoiding the further negative impacts on community‟s peaceful co-existence Sun, 01 Jan 2023 00:00:00 GMT https://repository.ju.edu.et//handle/123456789/8962 2023-01-01T00:00:00Z https://repository.ju.edu.et//handle/123456789/8961 The Perceived Effect of TikTok on Students’ Academic Performance: The Case of Jimma University, College of Social Science and Humanities in Focus Gada Wayessa; Wondimu Legesse; Tesfaye Gebeyehu TikTok is a well-liked powerful media platform for students. TikTok's competence in collaboration, live streaming, and duets has captured affect university students' academic performance. The main aim of this study was to investigate the perceived effect of TikTok on students’ academic performance at Jimma University College of Social Science and Humanities students. The study employed the cross-sectional research design method. To draw the sample stratified random sampling techniques were used. For this study out of 395 total populations, 198 respondents (as sample size) were selected. To analyse the data descriptive statistics and inferential statistics were employed and SPSS version 27 software was used for data analysis. The result of the independent sample t-test indicated that there was no significant difference between male and female, urban and rural, living in dorm and out of dorm, in TikTok users’ academic performance. (t= 0.377, MD=0.33, DF=185, p = 0.707), (t= 0.609, MD= 0.42 DF=185, p = 0.), 543, (t= 1.12, MD= 0.159 DF=185, p = 0.264) respectively. The finding of the multiple linear regression model shows a significant relationship between academic performance of students and TikTok use for academic activities, time spent on TikTok, live streaming, and frequent use of TikTok. Depending on the findings, students are recommended to be aware of the positive and negative effect of TikTok usage on academic performance. Besides, the students are suggested to minimise spending time on TikTok use and to pay attention to their education. Sat, 01 Jul 2023 00:00:00 GMT https://repository.ju.edu.et//handle/123456789/8961 2023-07-01T00:00:00Z