Abstract:
The study was conducted in February 2002 to assess initativeness of Jimma town
residents and their participation towards insurance cover.
Three hundered eleven clients who have property cover from insurance company
were interviewed using interview type of questionnaire about their practices towards
purchasing insurance policy .Besides client records ofN/Sea Jimma branch's were usedfor
the assessement of the study.
Data was collected by four business students who are helped by two assistant, then
complied and analyses.
Among the interviewed clients more than half (59.5%) were business person. And
more number of respondent are in the age group of~1-40 (38.9%). Male respondent
constitutes (76.2%) and female were (23.8%). The response rate of clients who purchase
insurance cover for protecting against risk or loss which contains only a low portion (8%)
and installing protection device comprises of (47.3%). Most contract made with insurance
companies is as a result of bank request (59.8%) and self imitativeness towards purchasing
insurance policy amounts (27%). Almost the majority of respondent replied that religion
has not an impact towards purchasing insurance cover(96.5%).
In conclusion, the study, detected that public self initativeness towards purchasing
insurance policy is minimal. It also detected that insurance companies not played a
significant role increating public awareness activities which contributes for the less
knowledge of public towards this sector.
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