The current strategic planning of south Ethiopian male premier league football clubs: implication on buisness success

Abstract

The purpose of the study was to determine the current strategic planning exercises implication on the business success of football clubs in the south Ethiopian male Premier League football clubs. The study used the management personnel and players of football clubs as the subject of study. The study focused on how strategic thinking influences business success of football clubs in the southern Ethiopia male Premier League football clubs; how various strategy formulation practices of football clubs in the south Ethiopia male Premier League influence their business success and the various issues related to selection of strategic choices and strategic implementation influence business success and how they impact on their business success and challenges that affect strategic planning on business success. Furthermore, the study examined the concepts of each research question, the factors affecting realization of those concepts and the benefits of seeing them through as components of the strategic planning process on business success. The study adopted a cross-sectional research design. The population of this study was (n=20) managers of all the football clubs in the south Ethiopia male Premier League football clubs. Purposive sampling was used to draw a sample size for 2 coaches and 2 club admintrative from each clubs. Players sample size were taken (n=140) players from (n= 150) players of each five clubs. Sample Size Determination Were taken by using Cochran (1963:75), equation. The result showed in coefficient table that strategic planning management, strategic planning thinking, strategic planning formulation and strategic planning choice and strategic planning implementation has positive significant relationships but strategic planning challenge negative significant relation. The R-square value show that 0.409(40.9%) strategic planning effect on business success. The aim is to tackle major challenges of inadequate resource, training, and shortage of qualified personnel and lack of commitment by top management.to enhance the full potential of strategic planning on business success.Club should work long term plan that is strategic planning including strategic planning management, strategic planning thinking, strategic planning formulation and strategic planning implementation to achieve business success and over all clubs development.