Factors affecting use of mobile banking in commercial banks, in case of jimma town

Abstract

The purpose of the study was to examine factors affecting the use of mobile banking in commercial banks of Ethiopia incase of Jimma town. The study tries to employ multiple regression model to identify factors affecting customer's use of mobile banking. This study was conducted based on the data gathered from customers of Commercial Banks in Jimma town. Survey was conducted using questionnaire. About 385 sample respondents was randomly selected for detailed interview .The analysis of the data was done with the help of the SPSS. The research results found relative advantage, compatibility, perceived trust, perceived usefulness, and perceived risk as main affecting factors for mobile banking acceptance whereas perceived ease of use and awareness were found to have insignificant effect on mobile banking use for bank customers located in Jimma. The study recommended banks to consider investing in campaigns and arranging information sessions to demonstrate the features of mobile banking services, and its benefits over traditional channels.