Evaluation of the effect of employee perception of CSR on employee’s job attitude and talent attraction:At Ethiopian Airlines

Abstract

There has been consensus on the argument that an organization’s CSR programs have the potential to influence employee attitudes. This study, drawing on review of extant literature and quantitative and qualitative research that conducted on middle and lower level employees of a leading aviation in Africa, the Ethiopian Airlines. This study identifies the level of impact of CSR awareness and perception on employee’s job attitude and its role in attracting the employees towards an organization as well as retaining existing employees because CSR also helps employees fulfil their psychological needs. The general objective of this study is to explore the impact of awareness of CRS and its potential relationships with employee’s perception and job attitudes. These attitudes such as job satisfaction and organizational commitment. The focus of this study is on current Ethiopian airlines employees, positively or negatively react to their perceived CSR programs. Random sampling was conducted. 420 samples taken with target population size of 9,805. Both qualitative and quantitative are used and researcher collected data through open-ended closed-ended and Likert-scale questionnaires. Stratified sampling is implemented. The researcher is used SPSS version 23. The findings of this study indicate that CSR has a significant effect on employee work attitude and behaviors. This study will contribute a framework to better understand the effect of CSR on employees work attitudes and behaviors in case of Ethiopian Airlines.