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Organizational culture is one of the most important factors for any organization success
in such an increasingly competitive and technology-driven globalized environment. This
indicates that, a strong and positive organizational culture is a key for successful growth
& competitive advantage of an organization. This is especially true for service giving
businesses like banking sector that greatly rely on the knowledge and skill of their
employees. Moreover, organizations require sometime to establish a proper
organizational culture of their shared ideas, common purposes to align with the practices
of their employees. Considering this, the primary objective of the study is to investigate
the impact of organizational culture on the (nonfinancial measures of) organizational
performance of selected commercial banks operating at Jimma city. The student
researcher assumed the significance of increasing organizational performance by
employing the best suitable organizational culture for such business enterprises or
banking sector focusing on selected case banks. Twelve banks were operational at Jimma
city & the student researcher selected three of the bank’s main branch & district office as
sample population of the case study categorizing CBE as “Public Bank”, and Dashen
bank & Wegagen Bank as “Private Bank”. These target population banks have 240 total
employees; of these 154 employees selected as sample population. Accordingly, the study
employed explanatory research methods that used both quantitative & qualitative
techniques. Data collection method used self-adopted questionnaire and semi-structured
interview. Using correlation & regression analysis technique in Statistical Package for
Social Sciences (SPSS) software, the collected data were analyzed. The result found from
Hierarchical Multiple Regression analysis revealed that three of the organizational
culture dimensions, i.e. Adaptability, Consistency & Mission, found to be statistically
significant predictors on organizational performance of both group banks whereas
Involvement found to be insignificant predictor. Moreover, the cross-cultural dynamic
tensions, Adaptability+Involvement & Mission+Consistency, have strong correlation. On
the other hand, the other four cross cultural dimensions found to have moderate
correlation that needs attention to be improved to yield a balanced & well-rounded
successful organization. Additionally, sales growths are best when anticipated by the
flexibility traits, Involvement and Adaptability, that should seek leaders’ attention of both
group banks should open their eyes on their internal & external environment to improve
& scaleup organizational performance followed by improve their competitive advantage
in the industry. Finally, the study found that organizational culture has a significant
impact on organizational performance of both group banks. |
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