Determinants of agricultural out put marketing performance,(a case of damota farmers cooperative union in wolaitazone,snnprs

Abstract

The study is planned to identify and evaluate the determinants of agricultural output marketing performance, (a case of damota farmers cooperative union in Wolaita Zone, SNNPRS'). The opinions of Damota Farmers would be the main technical function for this research. It is planned to be conducted through Causal Research Design collecting on primary data collected from damota farmers cooperative union in Wolaita Zone through selfdesigned structured questionnaires with 5-point Likert’s scale. The data analysis were include descriptive and inferential statistics. The expected contribution of the study is to help the damota farmers cooperative union in Wolaita Zone for smooth and adequate functioning of the agricultural cooperative output administration. According to the study, factors such as Cooperative Management, Members’ participation, Marketing information, Financial Resource and Infrastructure access were found to be the determinant factors affecting agricultural output marketing performance. Based on this study, the required recommendations to solve noncompliance of agricultural output marketing performance in the damota farmers cooperative union should be forwarded These include, maintaining Cooperative Management, Members’ participation, Marketing information, Financial Resource, Infrastructure access, and providing social services to the general public.