Determinants of Growth of Petty Trade in Jimma Town

Abstract

This study was investigated the determinant factors those affect the growth of petty trade in Jimma town four kebele’s.The main objective of the study was to determine the main factors of petty trader’s growth. To achieve the objective of this study the data was conducted by using stratified random sampling thata total of 173 respondents were included. To conduct the data mainly questionnaire and interview were used. For around 173 respondents questionnaire was administered on the sample women and men petty traders in the city administration and interview was included for Jimma trade office and manucipality house. The data collected has been analyzed by using qualitative and quantitative methods through SPSS version 21. Based on the findings of the study the major determinant factors those affect the petty trade were financial, technological, marketing, management and training, motivation, working place, level of education and infrastructural factors. These factors affect the growth positively. As the research identifiedmore external factors affect the petty traders of the town.