Abstract:
Ethiopia had then actually more to offer than Kenya: Both had coastlines,
spectacular scenery and abundant wildlife, but only Ethiopia had historic sites
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and an identity defined by its peoples rather than by colonialism. Since then
wars, displacement and the multiple effects of war" economy J poor wildlife
management systems and the pressures of population growth have brought
about a dramatic, but hopefully not totally irreversible decline in Ethiopia's
wildlife, impacting negatively on its attractions ,as wildlife tourist destination.
And when the very name of the country became synonymous with war, drought
and famine kept tourism numbers at lowlevels.
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Inorder to eke out the best from the tourism industry, Ethiopia has to
overcome this major challenqe the negative publicity much has to be done ,h1h;(. ~I
is the major responsibility of prumotion .
to inform the,
nation with the positive
image and the potential Ethiopia had to ,satisfy the international travels.
However the less availability and use of IT in tourism industry in Ethiopia
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as compared to other developing country like Kenya has a very wide gap. Thus
Ethiopia tourism commission has faced a negative publicity and great
competition from the neiqhboriuq countries in more tourist attractions besides
its impact, on the development, of tourism industry in Ethiopia.
The objective of this study is to show the difference of tourist arrivals
between Ethiopia anlKenya on the basis of IT irnplernent ation and other factors
which is thought to be t.aken ciS a promotion activities but which had not been
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given much attention but had ultimate impacts on Tourism development in
Ethiopia.
The study will be conciucted through interviewing the concerned bodies of
Ethiopian Tourism corrunission, ministry of Information, Different travel
agencies and tourists and also using statistical sources and reliable published
