Abstract:
The main objective of the researchis to assessing the factors affecting the growth of MSEs in
Asella town. For the sake of achieving this objective the researcher uses the descriptive
research to describe the state of affairs of primary data resultsfrom the questioners and
explanatory research that helps to explain interviewas well as observation from secondary
data results,primary sources of data were collected through structured questionnaire from a
sample of 297 MSEs that were selected from 14‘kebeles’ in ‘Asella’ town, Ethiopiathrough
stratified random sampling techniquewith a special emphasizes on textile and garment, food
processing, wood and metal work, retail trades and service rendering sectors. The respondents
of the questionnaire were selected from all enumeration Areas that have been clustered into
micro and small enterprise and stratified according to the nature and size of the business they
engaged in and the researcher has used Proportionate random sampling to select the
respondents.Moreover, face-to-face interview was also conducted with 3 Coordinators of town
MSEs Development agency as well as 20 selected MSEs operators in the town. Besides, the
interview questions and observation of secondary data were analyzed using descriptive
narrations through concurrent triangulation strategy.The data that have been gathered through
questionnaire were analyzed using both descriptive and inferential statistics with the help of
SPSS Version 21 Software for Windows. The study further indicate that, there exists linear and
positive significant ranging from substantial to strong relationship was found between
independent variables and dependent variable. Moreover, the selected in dependent variables
may significantlyexplain the variations in the dependent variable
at 5% level of significance.To see the effect of explanatory variables on the explained
(dependent) variable, Multiple Regression Model was used. Accordingly, the regression
analysis result revealed that the selected independent variables significantly explained the
variations in the dependent variable at 95% confidence interval, as shown by adjusted R
Squared of 85%. The empirical study elicited six major variables which affect the growth of
MSEs in the study area (Asella town).The majorDescriptive findings of MSEs in relation
tostudy variables indicate that entrepreneurfactors has a great influence with aground mean of
4.36.The next finding under a variable of financialrising factors with a mean of (4.33) indicate
that the extent of effect it has on MESs growth and financial control factors (4.3),marketing
factors (4.26), financial planning factors (4.25) and infrastructural factors (4.2) are factors
which have an effect on growth of MSEswitha great extent of severity.Based on findings, the
researcher recommendedgovernment bodies to fill the skill gap they have,to integrate with
other supportive organization which help them in perspectives of variables under study
andsolve great external factor raised from the angle of infrastructure obstacle.The operators
also recommended in order to achieving their goal with good efficient and effective
operational strategy.Suggestions for researchers also forwarded to broadening the
researchable area of the enterprise.