Abstract:
This study was aimed at analyzing value chain of avocado Mana Woreda, Jimma Zone. Avocado
plays a significant role in increasing food security and income for the poor farmers of Ethiopia.
Data for the study were collected from both primary and secondary sources. Primary data were
collected using informal and formal surveys.This was supplemented by secondary data collected
from different published and unpublished sources. The data was analyzed using the descriptive
statistics, multiple linear regression model and Multinomial Logit model. STATA computer
programs were used to process the data. Avocado value chain actors identified in the study
include input suppliers, producers, rural collectors, brokers, retailers, wholesalers, processors
and consumers. The chain is governed mainly by wholesalers with assisted by brokers. Six
market channels were identified for avocado. The total gross marketing margin (TGMM) was
highest in direct sell to locale collector in channel V and IV, respectively and lowest in direct sell
to retailer in channel I.The multiple linear regression model results showed that six variables
such as quantity of avocado produced, age of household head, family size of household head,
access to market information, access to credit and lagged year price of avocado are significant
determinants of the quantity of avocado supplied to the market.. The multinomial logit model
results showed educational level, experience of household head, distance from home to nearest
market, access to market information, current price of the commodity and access to credit
services are significantly influenced the choice of avocado marketing outlets as compared to
accessing consumer market outlet. Finally, policy implications drawn from the study findings
include the need to improve the input supply system,, improving farmers’ knowledge and
experience on avocado production, encouraging adult education through extension service,
improving productivity and volume sales of avocado, strengthening the linkage/interaction
among fruit value chain actors, expanding accessibility of market infrastructure and
strengthening supportive institutions.
