Abstract:
Nowadays, traceability has become a new management principle for firms to steadily compete in
the market. In recent times, the accurate and timely traceability of products and activities in the
supply chain has become a new factor in agribusiness.
In order to meet consumer demands in consistent supply of top quality, safe and healthful
product fully backward and forward coffee traceability supply chains from farm to end-user has
become an important part of the overall quality assurance system. Accordingly traceability has
introduced in many countries to reduce the uncertainties originating in the product purchasing
process by providing information about the entire product process, from farm to table/ to cup in
coffee case. Hence the aim of this study is to examine the factor that affect coffee traceability at
Ethiopia commodity exchange Jimma branch .In this study, mixed research methods were used.
Census sampling was employed since the numbers of respondents were minimal at the study
areas. Both primary and secondary source of data were used. To obtain the primary data,
questionnaires were prepared and distributed to all Ethiopia commodity exchange Jimma
branch employees. Secondary data were collected from books, journals, past research works,
official documents and the Internet. To examine factors like Nature of coffee production, supply
chain complexity, environmental, organizational, legal and technological factor and how they
affects coffee traceability, descriptive and inferential statistics were employed. Both regression
and Pearson correlation analysis also used to see the relationship that exists between the
variables. The findings of the study show as there is the existence of substantial strong
relationship between independent and dependent variable. Moreover, the selected independent
variables were significantly explaining the variations in the dependent variable were
significance.
Based on findings, the study suggests that Ethiopia commodity exchange, Ethiopia coffee and tea market
development authority exporter and suppliers association and other all stakeholders should work
collaboratively to realize coffee traceability marketing system.
