Abstract:
The purpose of the study was to examine factors affecting the use of mobile banking in commercial
banks of Ethiopia incase of Jimma town. The study tries to employ multiple regression model to
identify factors affecting customer's use of mobile banking. This study was conducted based on the
data gathered from customers of Commercial Banks in Jimma town. Survey was conducted using
questionnaire. About 385 sample respondents was randomly selected for detailed interview .The
analysis of the data was done with the help of the SPSS. The research results found relative
advantage, compatibility, perceived trust, perceived usefulness, and perceived risk as main
affecting factors for mobile banking acceptance whereas perceived ease of use and awareness were
found to have insignificant effect on mobile banking use for bank customers located in Jimma. The
study recommended banks to consider investing in campaigns and arranging information sessions
to demonstrate the features of mobile banking services, and its benefits over traditional channels.
