Abstract:
The study is planned to identify and evaluate the determinants of agricultural output
marketing performance, (a case of damota farmers cooperative union in Wolaita Zone,
SNNPRS'). The opinions of Damota Farmers would be the main technical function for this
research. It is planned to be conducted through Causal Research Design collecting on
primary data collected from damota farmers cooperative union in Wolaita Zone through selfdesigned structured questionnaires with 5-point Likert’s scale. The data analysis were include
descriptive and inferential statistics. The expected contribution of the study is to help the
damota farmers cooperative union in Wolaita Zone for smooth and adequate functioning of
the agricultural cooperative output administration. According to the study, factors such as
Cooperative Management, Members’ participation, Marketing information, Financial
Resource and Infrastructure access were found to be the determinant factors affecting
agricultural output marketing performance. Based on this study, the required
recommendations to solve noncompliance of agricultural output marketing performance in
the damota farmers cooperative union should be forwarded These include, maintaining
Cooperative Management, Members’ participation, Marketing information, Financial
Resource, Infrastructure access, and providing social services to the general public.
