Abstract:
TikTok is a well-liked powerful media platform for students. TikTok's competence in
collaboration, live streaming, and duets has captured affect university students' academic
performance. The main aim of this study was to investigate the perceived effect of TikTok on
students’ academic performance at Jimma University College of Social Science and
Humanities students. The study employed the cross-sectional research design method. To draw
the sample stratified random sampling techniques were used. For this study out of 395 total
populations, 198 respondents (as sample size) were selected. To analyse the data descriptive
statistics and inferential statistics were employed and SPSS version 27 software was used for
data analysis.
The result of the independent sample t-test indicated that there was no significant difference
between male and female, urban and rural, living in dorm and out of dorm, in TikTok users’
academic performance. (t= 0.377, MD=0.33, DF=185, p = 0.707), (t= 0.609, MD= 0.42
DF=185, p = 0.), 543, (t= 1.12, MD= 0.159 DF=185, p = 0.264) respectively. The finding of
the multiple linear regression model shows a significant relationship between academic
performance of students and TikTok use for academic activities, time spent on TikTok, live
streaming, and frequent use of TikTok. Depending on the findings, students are recommended
to be aware of the positive and negative effect of TikTok usage on academic performance.
Besides, the students are suggested to minimise spending time on TikTok use and to pay
attention to their education.
