• Public Relations practitioners’ Roles in Crisis Management: the Case of Assosa university Thesis 

  Abdulahi Sabit; Aschalew Adera; Ashenafi Belay (2023-09)

  Knowing its great important and the role it can play in preventing the institution or the organization from the damage ,restoring image , helping organization maintain its existence and contributes in protecting security ...
• The role and practices of public relations of unchr in building smooth relationship between refugees and host community in itang, gambella regional state: the case of tierkede refugee camp Thesis 

  Chuol Guong Yok; Demelash Mengistu; Melkamu Dumessa (2023-01)

  The objective of this study was to assess the role and practices of the public relations of UNHCR in building smooth relationship between the refugee and the host community in Itang Special woreda in Gambella region. ...
• The Perceived Effect of TikTok on Students’ Academic Performance: The Case of Jimma University, College of Social Science and Humanities in Focus Thesis 

  Gada Wayessa; Wondimu Legesse; Tesfaye Gebeyehu (2023-07)

  TikTok is a well-liked powerful media platform for students. TikTok's competence in collaboration, live streaming, and duets has captured affect university students' academic performance. The main aim of this study was ...
• Assessing the percieved role of radio for women’s empowerment: the case of bonga fm 97.4 Thesis 

  Hasiya Ali; Getachew Tilahun; Demelash Mengstu (2023-06)

  The main purpose of this study is assessing the perceived role of radio for women empowerment located in a rural setting. It employed Rural Radio Forum that aimed at addressing targeted women listeners in two districts in ...
• Assessing the practice of public relations practitioners’ image Building practice: hawassa city administration municipality in Focus Thesis 

  Mesfin Fitamo; Demelash Mengistu; Aschalew Adera (2023-10)

  This study's main goal was to assess the practices of PRs practitioners‟ image-building practice: Hawassa City Administration Municipality (HCAM) in focus. It was guided by the following objectives to examine the activities ...
• Assessing organizational communication practices: The case of bank of abyssinia in jimma town Thesis 

  Rabia Jemal Seid; Aschalew A.; Getachew T. (2023-08)

  This study aimed at describing organizational communication practices on Bank of Abyssinia in jimma town. The study involved both quantitative and qualitative methods using close -ended questionnaire and in-depth interview ...
• The practice and challenges of investigative journalism on OBN ‘caayaa’ program in focus Thesis 

  Salim Amin; Demalash Mengistu; Daniel Tesfaye (2023-06)

  This Research was conducted to analyze the practice and challenges of investigative journalism in Oromia Broadcasting Network (OBN) on case of “caayaa” investigative television program. Qualitative research approach was ...
• Media Framing of the Peace Negotiation between the Federal Government of Ethiopia and Tigray Peoples’ Liberation Front: A Comparative Analysis of EBC and BBC Thesis 

  Tamirat Fita; Getachew Tilahun; Aschalew Adera (2023-06)

  The main objective of the study is to analyze in a comparative perspective how EBC and BBC framed the peace negotiation between the Ethiopian Federal Government and TPLF forces.. The news stories were collected from EBC ...
• Assessment of farmer’s perception about the role of radio Programmes in promoting agricultural development: the Case of waka fm 93.4 radio Thesis 

  Tekalign Kebede Mandoye; Wondimu Legesse; Aschalewu Yimer (2023-08)

  The purpose of this study was to assess the perception of farmers about the role of radio programmes in promoting agricultural development. The study also sought to discover the perceived effects of radio programmes on ...
• An investigation of the role of media in public diplomacy practice During the conflict in northern part of Ethiopia Thesis 

  Tekalign Benti; Ton Veen; Alemayehu Negash (2023-06)

  The main purpose of this research was to investigate the role of the media in public diplomacy practices during the conflict in the northern part of Ethiopia. The study employed a descriptive survey design to collect and ...
• An assessment of public relations practitioners role in the Practices of organizational university social responsibility: Wolaita Sodo University in focus Thesis 

  Tensae Ayele; Demelash Mengistu (2023-10)

  Universities, as educational institutions, play a vital role in the development and improvement of the society, contributing to the welfare of citizens considering the social responsibility of universities with a large ...
• The role of public relations in image building: the case of jimma university Thesis 

  Temesgen Alebachew Abitew; Aschalew Adera; Getachew Tilahun (2020-12)

  This study was aimed to analyze the role of public relations in image building: The case of Jimma University. To achieve this, the researcher employed descriptive research design and qualitative research approach. Hence, ...
• Media representation of children, women, elderly and peoples with Disability of society: the case of radio fana broadcasting Corporate Thesis 

  Getu Chala; Getachew T.; Aschalew A. (2021-10)

  This study attempts to analyze the representation of children, women, elderly and peoples with disability of society in Radio Fana Broadcasting Corporate news stories. In order to attain the major objectives, the study ...
• The Role of Public Relations in Building Organizational Image: Bonga University in Focus Thesis 

  Telahun Belay; Aschalew Adera; Desalegn Aynalem (2020-12)

  This research paper deals with the study on PRs practice in Bonga University. The main purpose of this study is to investigate the role public relations in building organizational image. The research studied what is the ...
• Framing of the Ethio-Egypt Conflict on the Grand Ethiopian Renaissance Dam’s (GERD) Water Filling: ETV and Al-Jazeera in Focus Thesis 

  Meron Abebe; Getachew Tilahun; Ashenafi Belay (2021-11)

  News frames determine what is selected, what is excluded, and what is emphasized. This study examined how ETV and Aljazeera framed the Ethio-Egypt conflict on the GERD first-round water-filling on their television news ...
• An Investigation of the Challenges of Intercultural Communication among Jimma University Students:‟Amhara and Oromo Ethnic groups Students in Focus Thesis 

  Merga Jiku Bati; Alemayehu Negash; Daniel Taye (2021-10)

  The main purpose of this study was to investigate the Challenges of Intercultural Communication among Amhara and Oromo Ethnic Groups Students at Jimma University. The study was conducted from April 2021 to October 2021. ...
• An Investigation of the Role of Broadcast Media plays in Managing the COVID-19 Pandemic in Ethiopia: A Comparative Analysis of ETV and AHADU TV Thesis 

  Mahlet Wondem; Getachew Tilahun; Ashenafi Belay (2021-11)

  This study examined the role of broadcast media in managing the COVID-19 pandemic comparing state and private media. For this purpose, two Ethiopian broadcast media, namely ETV from the state and AHADU from the private ...
• An Investigation of Adherence to the Principles of Ethical Journalism in Reporting: The Case of Fana Broadcasting Corporate Television News Thesis 

  Dagmawit Hailu; Getachew Tilahun; Aschalew Yimer (2021-10)

  The paper aimed to investigate adherence to the principles of ethical journalism in reporting news at Fana Broadcasting Corporate television (FBC). The research tried to identify and analyze ethical problems observed in ...
• Audience Reception Analysis on Jimma Fana FM 98.1: „Fayyaan Waa Hundaa Thesis 

  Birtukan Tsega; Wondimu Legesse; Firomsa Godana (2021-10)

  This study was conducted to understand and critically analyze audiences’ reception of FWH health program in Jimma Fana FM 98.1.The study employed a survey research design that implemented the quantitative method as well ...
• practices and opportunities of PRs in organizational reputation building: Case study of Limmu Coffee Farm Company Thesis 

  Almaz Teshome; Teunis Veen; Mandefro Fanta (2021-07)

  This study assessed the practices and opportunities of public relations (PRs) in building reputation of Limmu Coffee Farm Company as main objective. To achieve this objective, the practices & activities of PRs/strategic ...

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