Abstract:
This study aimed at identifying of factors affecting market outlet choice of the
smallholder mango producers in Boloso Bombe District, Southern Ethiopia. The survey was
conducted in four randomly selected kebele administrations in the district. About 120 smallholder
mango producers have been selected randomly from the four kebele administrations
proportionally. Both qualitative and quantitative types of data were used. Sample households
were used as source of the primary data used for the study. Both close ended and open ended
(semi-structured) questionnaire was prepared to collect the data. Personal interview, focus group
discussion and group discussions was used to capture adequate data. Both descriptive and
inferential statistics were used to analyze the data. Multivariate probit model was used to identify
factors affecting market outlet choices of the smallholder mango producers.
