Analysisofmangovaluechain:thecaseofarbaminchzuriya woreda,gamogofazone,southernnations,nationalitiesand peoples’region,Ethiopia

Abstract

ThisstudywasdesignedtoanalyzevaluechainofMangoinArbaminchZuriya woreda,GamoGofazone,SouthernNations,NationalitiesandPeoples’Region. Mango(MangiferaindicaL.)isafleshystonefruitbelongingtothepanesMangifera. ItisgrowninEthiopiaandthroughoutthetropics,andsubtropicsoftheworld.The specificobjectivesofthisstudywereidentifyingthemajormangovaluechainactors andtheirrolesinthestudyarea;quantifyingcostsandmarginsforkeymangovalue chainactors;identifyingfactorsaffectingmarketsupplyandmarketoutletchoices. Thedatawerecollectedfrombothprimaryandsecondarysources.Theprimarydata forthisstudywerecollectedfrom 204sampleproducers,24traders,and30 consumers.Secondarydata were gathered from differentdistrictoffices and previousresearchfindingsandinternet.Thedatawereanalyzedbyusingvaluechain analysis,marketingmargin,multiplelinearregressionandmultivariateprobitmodel. Valuechainanalysisresultshowedthatthemainvaluechainactorswereinput suppliers,producers,wholesalers,collectors,cooperatives,retailers,andconsumers. Cooperativesincurredthehighesttotalcost(78birrperquintal)thanotheractors. Producers’grossmarginwashighest(theshortestchannel)whentheysoldtheir productdirectlytoconsumers.However,itwaslowestinthelongestchannelsincea numberofmiddlemenactorswereinvolved.Theresultofmultiplelinearregression modelindicatedthat,marketsupplyofmangowassignificantlyandpositively affectedbynumberofmangotrees,experienceinmangoproduction,marketing experience,ownership oftransport,extension contact,and marketinformation access,whereas distance to the nearestmarketaffected itnegatively and significantly.Mangoproducershadfivemarketoutletchoicesthatiswholesalers, collectors,cooperatives,retailersandconsumers.Theresultofmultivariateprobit modelindicatedthattheoutletchoicesweresignificantlyinfluencedbyunderlying commonfactors.Moreover,thepredictedprobabilitiesofhousehold’schoosing wholesalersoutletwas14%whichisrelativelylowerthantheprobabilityofchoosing collectors(69%),cooperatives(32%),retailers(16%)andconsumers(19%).Thiswas duetothefactthatwholesalerspurchasehighamountfromcollectorsintheworeda andkebelemarketsthanfrom producers.Theprobabilityofproducersjointlyto chooseandnottochoosethefiveoutletswere4.86%and0.03%,respectively.The Waldχ2testvalueof152.25whichissignificantat1%significancelevelindicated thatseparateestimationofchoiceoffiveoutletsisbiasedandthedecisionsto choosethefiveoutletsareinterdependentandsimultaneous.Therefore,effortsare requiredimprovetomarketingknowledgeandskillofproducers;effortsarerequired toestablishmarketingcooperativestoencouragecollectiveactionofproducers; effortsneededtoimprovemarketinfrastructure,improvingpost-harvesthandling, andpromotingprivatepublicpartnershipsandmangovaluechainactor’smeetings marketintelligenceareneededtoacceleratevaluechaindevelopmentofmango.