Assessing Internal Corporate Communication Strategies: Sher Ethiopia Private Limited Company in focus

Abstract

The main aim of this study was assessing internal corporate communication strategies in Sher Ethiopia PLC. The study was undertaken combining qualitative and quantitative research methodologies. The research data were collected by means of two methods of data collection, namely the survey questionnaire, in-depth interview. Qualitative data were analyzed using themes and description that emerged from interviewees’ word; whereas quantitative data were analyzed using descriptive statistics such as means, percentiles and frequencies. The study found that old habits of hierarchical information distribution and limited internal communication channels remained in use in the company. The Internal communication channels used in the company were meeting, telephone calls, noticing board, Memos, face-to-face contact and Suggestion box. The study also indicated the dissatisfaction of employees toward information dissemination, communication with managers and internal communication channels. Finally, the researcher recommended the company to develop written strategic internal communication plan, use multiple communication channels, create awareness for employees about goals and policies of the company, employ regular communication and continuous feedback, develop two-way and integrated communication system