The Pracit Challeneges of public relations The case of government PR offices in kafa zone ethiopia

Abstract

T sih duts y xe nima ed the arP cti ec dna lahC le gn es fo ilbuP c Re snoital ni oG ev emnr tn RP ciffO es ni afaK Z no e, aipoihtE . tI a tt e pm ted ot xe lp o er eht e troff s dna the animod tn c lah le gn es the K afa noz e ilbup c r snoitale ffo i ec s are af c gni ot rea hc tuo dna c inummo cate wi ht ht e pu ilb c. eK y namrofni t ni tervie ,w doc mu ent sylana i ,s po en-ended que its o riann e a dn sbo erva noit were ht e ot o sl ihw ch were used ot co ell ct atad rof s dut y. tiW h re drag ot tni ervie ,sw 41 ek y ofni r stnam were eles cted ni rpmoc ehe sn ive gnilpmas b ce ua se th ye were mussa ed sa the cr iti cal or le ot lp ay in the voG e mnr ent RP ffO ice. sA ot eht od c mu e tn ana ly sis , ruof su e luf doc mu e tn s roppus t gni ht e rese ra ch were re iv ewe .d T ih s saw soprup ely nod e ot ga ni na thgisni otni the envi mnor e tn ni hw ich ht e up b il c re oital sn arp cti ec s are c udno cted ni og ev nr me tn azinagro it .sno dnA po en-e dn ed que iannoits re saw tsinimda ered ot 54 RP arp c oitit ne sr hto er t nah tni e eweivr es os sa ot get v ra ied noinipo dna idea taht can rts eng ht en eht en it re d .ata sA a uq a tatil ive rese ra ch, tad a were htag ere ni d ht e ba o ev me oitn ne i dna sloot d nte pr reti ev ana ly sis saw m da e. The re tlus hs owed taht , ht e tnanimod activities fo ht e s idut ed vog ernme latn PR snoitazinagro were repo gnitr c inummo ca snoit wi ht ht e reppu vel el RP or snoitazinag . The re us lt osla wohs ed t tah ht ere saw a orp blem ni rela noit to pmi leme tn i gn mos e RP sloot like aorb cher na d nizagam es in reac gnih to ht e exte lanr bup lic. As nam y cre id ts were vig en ot gami e iub l gnid ht e alab nce fo lbup ic were already ogrof tten. The uts dy osla wohs ed taht the ro g snoitazina were ton pmi leme nitn g rieht tivitca ies htiw dom e sl dna ht eory dna ht ere were on skilled dna educ ta ed orp fe anoiss l ni lla duts ied inagro .snoitaz cA c nidro g ot ht e re tlus , ht e nagro i snoitaz were on t lppa y i tn e lanr na d xe te anr l c nummo ic oita n arts te yg dna they mod i ltnan y u es eno way c inummo c ita no aorppa ch. The ciffo e osla d di ton cle ra ly dna airporppa tely de if ne the ri zinagro a oit n la erutcurts c rru en lt y b ce ua se ht e ch gna ed urts c ut re fo ht e f de e lar dna re lanoig level t’ndid c mo e ot enoz yet. nI noitidda , the RP krow e sr d di on t take yna ef ef ctive iart n gni margorp aht t c na he pl ht e ot m c po pu f ro effe vitc e orp fe lanoiss . There of re, the research re lanif ly rec mmo e dn ed ZK ORP ot row k in a orp f lanoisse na d re bisnops le.