Abstract:
This study investigates factors affecting the use of market information by wheat farmers and
its impact on their income in Omo Beyam district, Jimma Zone, and Southwest Ethiopia.
Two-stage sampling procedures was chosen to select district and kebeles based on the high
potential of wheat production and the participation of producers in wheat marketing. The
study used data on 245 respondents collected through a structured questionnaire from Omo
Beyam district, Jimma Zone. Descriptive and Propensity score-matching inferential methods
were employed to analyze the data. Findings show that 59.19% of respondents use market
information, with family size as a significant determinant; larger households are more likely
to use market information. Proximity to markets also facilitates better access to timely
information, while education level significantly correlates with use rates, as literate farmers
outperform their illiterate counterparts.
