Abstract:
This study aims at analyzing the Performance of beef cattle marketing: in Gera Woreda, Jimma
Zone. The specific objectives of the study were to: analyze the structure, conduct and
performance of beef cattle market; analyze the determinants of market participation and quantity
supplied of beef cattle in the study area. The study was based on both primary and secondary
data. The primary data was collected from sample respondents of beef cattle market participants
such as, producers and intermediaries by using quantitative, qualitative data and informal
survey. Primary data was collected from randomly sampled 97 producers with probability
proportional to size from sample kebeles therefore, from 30 large traders, 21 have been selected
randomly, while from 7 small traders, 4 have been selected randomly. In addition, 2 butcheries
and 2 brokers have been selected purposively more experienced for this study. The survey result
shows the existence of monopolistic competition market structure in Dusta beef cattle market
having with concentration ratios for beef cattle producers indicate a low degree of concentration
and thus more competition than the beef cattle traders. Producers in beef cattle market gets high
share of net marketing margin relative to other market actors. Econometric model results show
that cattle market participation and amount of supply to market is significantly influenced by access
to credit, access to veterinary service, access to market information, Public holiday, household
family size, household income, number of beef cattle owned, size of land, distance to nearest livestock
market and level of education. SWOT analysis results show that the weighted scores are 37.25,
11.66 ,30.4 and 13.7 for opportunities, threats, strength and weakness respectively. Finding of
the study indicates that, the performance of the beef cattle marketing system in Gera woreda is
poor market facilities, not willing(refusing) to take credit due to religion influence, inadequate
scientific fattening know-how’s and absence to responsible for supplementary feed providers.
Therefore, could be addressed through collaborative and deliberate action of both the producers
and government in the study area recommended.
