Analysis of beef cattle marketing performance: the case of gera woreda, jimma zone, oromia regional state Ethiopa

Abstract

This study aims at analyzing the Performance of beef cattle marketing: in Gera Woreda, Jimma Zone. The specific objectives of the study were to: analyze the structure, conduct and performance of beef cattle market; analyze the determinants of market participation and quantity supplied of beef cattle in the study area. The study was based on both primary and secondary data. The primary data was collected from sample respondents of beef cattle market participants such as, producers and intermediaries by using quantitative, qualitative data and informal survey. Primary data was collected from randomly sampled 97 producers with probability proportional to size from sample kebeles therefore, from 30 large traders, 21 have been selected randomly, while from 7 small traders, 4 have been selected randomly. In addition, 2 butcheries and 2 brokers have been selected purposively more experienced for this study. The survey result shows the existence of monopolistic competition market structure in Dusta beef cattle market having with concentration ratios for beef cattle producers indicate a low degree of concentration and thus more competition than the beef cattle traders. Producers in beef cattle market gets high share of net marketing margin relative to other market actors. Econometric model results show that cattle market participation and amount of supply to market is significantly influenced by access to credit, access to veterinary service, access to market information, Public holiday, household family size, household income, number of beef cattle owned, size of land, distance to nearest livestock market and level of education. SWOT analysis results show that the weighted scores are 37.25, 11.66 ,30.4 and 13.7 for opportunities, threats, strength and weakness respectively. Finding of the study indicates that, the performance of the beef cattle marketing system in Gera woreda is poor market facilities, not willing(refusing) to take credit due to religion influence, inadequate scientific fattening know-how’s and absence to responsible for supplementary feed providers. Therefore, could be addressed through collaborative and deliberate action of both the producers and government in the study area recommended.