Abstract:
ThisstudywasdesignedtoanalyzevaluechainofMangoinArbaminchZuriya
woreda,GamoGofazone,SouthernNations,NationalitiesandPeoples’Region.
Mango(MangiferaindicaL.)isafleshystonefruitbelongingtothepanesMangifera.
ItisgrowninEthiopiaandthroughoutthetropics,andsubtropicsoftheworld.The
specificobjectivesofthisstudywereidentifyingthemajormangovaluechainactors
andtheirrolesinthestudyarea;quantifyingcostsandmarginsforkeymangovalue
chainactors;identifyingfactorsaffectingmarketsupplyandmarketoutletchoices.
Thedatawerecollectedfrombothprimaryandsecondarysources.Theprimarydata
forthisstudywerecollectedfrom 204sampleproducers,24traders,and30
consumers.Secondarydata were gathered from differentdistrictoffices and
previousresearchfindingsandinternet.Thedatawereanalyzedbyusingvaluechain
analysis,marketingmargin,multiplelinearregressionandmultivariateprobitmodel.
Valuechainanalysisresultshowedthatthemainvaluechainactorswereinput
suppliers,producers,wholesalers,collectors,cooperatives,retailers,andconsumers.
Cooperativesincurredthehighesttotalcost(78birrperquintal)thanotheractors.
Producers’grossmarginwashighest(theshortestchannel)whentheysoldtheir
productdirectlytoconsumers.However,itwaslowestinthelongestchannelsincea
numberofmiddlemenactorswereinvolved.Theresultofmultiplelinearregression
modelindicatedthat,marketsupplyofmangowassignificantlyandpositively
affectedbynumberofmangotrees,experienceinmangoproduction,marketing
experience,ownership oftransport,extension contact,and marketinformation
access,whereas distance to the nearestmarketaffected itnegatively and
significantly.Mangoproducershadfivemarketoutletchoicesthatiswholesalers,
collectors,cooperatives,retailersandconsumers.Theresultofmultivariateprobit
modelindicatedthattheoutletchoicesweresignificantlyinfluencedbyunderlying
commonfactors.Moreover,thepredictedprobabilitiesofhousehold’schoosing
wholesalersoutletwas14%whichisrelativelylowerthantheprobabilityofchoosing
collectors(69%),cooperatives(32%),retailers(16%)andconsumers(19%).Thiswas
duetothefactthatwholesalerspurchasehighamountfromcollectorsintheworeda
andkebelemarketsthanfrom producers.Theprobabilityofproducersjointlyto
chooseandnottochoosethefiveoutletswere4.86%and0.03%,respectively.The
Waldχ2testvalueof152.25whichissignificantat1%significancelevelindicated
thatseparateestimationofchoiceoffiveoutletsisbiasedandthedecisionsto
choosethefiveoutletsareinterdependentandsimultaneous.Therefore,effortsare
requiredimprovetomarketingknowledgeandskillofproducers;effortsarerequired
toestablishmarketingcooperativestoencouragecollectiveactionofproducers;
effortsneededtoimprovemarketinfrastructure,improvingpost-harvesthandling,
andpromotingprivatepublicpartnershipsandmangovaluechainactor’smeetings
marketintelligenceareneededtoacceleratevaluechaindevelopmentofmango.
