Abstract:
The main aim of this study was assessing internal corporate communication strategies in Sher Ethiopia
PLC. The study was undertaken combining qualitative and quantitative research methodologies. The
research data were collected by means of two methods of data collection, namely the survey
questionnaire, in-depth interview. Qualitative data were analyzed using themes and description that
emerged from interviewees’ word; whereas quantitative data were analyzed using descriptive statistics
such as means, percentiles and frequencies. The study found that old habits of hierarchical information
distribution and limited internal communication channels remained in use in the company. The Internal
communication channels used in the company were meeting, telephone calls, noticing board, Memos, face-to-face contact and Suggestion box. The study also indicated the dissatisfaction of employees toward
information dissemination, communication with managers and internal communication channels. Finally, the researcher recommended the company to develop written strategic internal communication plan, use
multiple communication channels, create awareness for employees about goals and policies of the
company, employ regular communication and continuous feedback, develop two-way and integrated
communication system
